Insights
Notes from the build.
Shopify and the systems around it: what is changing on the platform, how the work actually gets done, and what makes a build worth keeping.
Phil Bagdassarian Subscription Commerce: Turning One-Time Buyers Into Recurring Revenue
Acquiring a customer costs several times what keeping one does, and most brands still spend the budget the other way round. Three subscription models that hold, and what each one asks of the build. Read it>-
Max Laberge Why Page Speed Is the New Luxury Standard in Ecommerce
A premium brand obsesses over the weight of a bag and the texture of tissue paper, then ships a storefront that takes six seconds to paint. Where Shopify stores actually lose their speed, and how to get it back. -
Phil Bagdassarian The Hidden Cost of a Bad Shopify Migration
On paper it is export, import, launch. In practice a migration done carelessly costs months of revenue and years of accumulated search authority. What actually goes wrong, and the checklist that prevents it. -
Max Laberge SEO for Shopify: What Most Agencies Get Wrong
Shopify has a reputation for being bad at SEO, and it is largely undeserved. The platform handles the fundamentals well. What repeats is a short list of mistakes agencies make and then blame the platform for. -
Phil Bagdassarian Headless Commerce: Is It Worth the Hype?
Go headless, it is the future, monoliths are dead. There is a real argument inside that pitch and a lot of oversimplification around it. What headless actually buys, what it actually costs, and when it is the wrong answer. -
Max Laberge The Future of Ecommerce is Personalization, Not Discounts
Traffic is soft, so run a sale. Carts are abandoned, so send a code. The playbook trains customers never to pay full price and quietly hands away the margin. What to build instead. -
Phil Bagdassarian Custom Theme or Template: How to Actually Decide
A premium theme costs a rounding error and a custom build costs real money, so the template looks obvious. The honest comparison is not the invoice, it is what each one carries for the two or three years you run it. -
Max Laberge International Ecommerce: Multi-Currency and Multi-Language Done Right
Selling abroad sounds exciting until you are three months in and discovering your checkout will not take iDEAL, your translations read like a machine wrote them, and your German customers cannot see VAT in the price.
Tell us what you are working on.
A scope, a brief, or a store that already exists.