Watersports Premium eFoils, configurable down to the board, sold across regions from one operational core. The storefront has to carry the same engineering credibility as the hardware.
The delivery partner behind complex commerce builds.
Storefront, order management and CRM, built as one system rather than three. Four regions, so the work carries on after your day ends.
Where we come in
Shopify, and everything behind it.
Before anything gets built, we find where revenue is leaking and what the current stack is costing you to run.
- Revenue and funnel review
- App and plugin analysis
- Performance baseline
- Scope and estimate
Themes designed for the brand and engineered for speed, plus the custom work no app in the store covers.
- UI and UX design
- Shopify Plus themes
- Custom development
- Subscriptions and bundles
Off any platform onto Shopify with rankings, catalog and content intact, and a launch that has been tested before it happens.
- Replatform from any stack
- Redirects and structured data
- Catalog and content transfer
- QA and release testing
The rules and connections that run the business after checkout, which is where most of the manual work actually sits.
- Order routing and exceptions
- Wholesale and dealer ordering
- Warehouse and back office
- Multi-market payments
What happens once it is live: conversion work, search, lifecycle marketing, and the reporting to see whether any of it moved.
- Conversion rate optimization
- SEO and metadata
- CRM and lifecycle
- Analytics and BI
AI and agentic commerce
Your next customer might not be a person.
Assistants now search catalogs, build carts and pay on someone's behalf. The stores they can read are the ones they recommend.
- Assistant readinessChatGPT, Gemini, Copilot, Meta and Perplexity can all reach a Shopify Plus store already. Answering them well is what gets you recommended.
- AI visibilityllms.txt, structured data and clean feeds, so an assistant reads your catalog correctly rather than guessing.
- UCP and Storefront MCPThe UCP catalog tools plus Shopify's cart, policy and checkout surfaces, so an agent can search, price, build a cart and pay.
- Custom MCP serversYour own systems on the same standard: inventory, order status, pricing rules, anything Shopify does not expose.
- MCP consultancyWe set the architecture: what to expose, what never to, how auth holds up, and the failure modes that only appear once an agent is in your data.
# how a sale happens now
person"Warm waterproof jacket, under $200, in Toronto by Friday."
assistant"Storm Shell, slate, small. Can it land by Friday?"
→ tools/call search_catalog
| catalog.query | "waterproof jacket, slate" |
|---|---|
| context.address_country | "CA" |
| context.intent | "needs it by Friday" |
resolving against five systems
| catalog | slate / S · 2 left |
|---|---|
| carrier | New York 11222 → Toronto M5V 1K1 · Sep 10 |
| tax | duties prepaid at checkout |
| reviews | 71% say it runs small |
| policy | returns 30 days, free |
← result "Storm Shell · $189 · Thu Sep 10 · sizes up"
assistant"$189, arrives Thursday. Runs small, so medium."
person"Get it."
→ tools/call update_cart
| add_items.merchandise_id | gid://shopify/ProductVariant/8891 |
|---|---|
| add_items.quantity | 1 |
← result checkout_url ready · vaulted Shop Pay identity
← order #10482 paid, ships today
# the storefront was never opened
A sale closed without a page view.
Stock, delivery, duties, fit and returns each had to answer for
themselves, and the cart had to accept an agent. Being legible to an
assistant is an operations job before it is a marketing one.
Why us Third-party stock, in sync Designed in the browser
We build what happens after checkout.
We know how an ecommerce business runs day to day: where the manual work hides, which processes break first when volume or a new market arrives, and what it takes to hold a launch together once real orders are moving through it.
A store that works behind the Firewall
Google services swapped for Baidu by geolocation, Alipay and WeChat Pay presented at the right checkout, and every region run from one dashboard rather than a second website.
Baidu, Alipay, WeChat Pay
Subscriptions, bundles and a warehouse
A launch wired to third-party warehousing with subscription and bundle logic behind it, without giving up page speed. It became a long-term retainer and a second engagement.
A 3D configurator, priced as you build
Customers design their packaging in the browser and watch it render as they go, priced live against a carrier rate service with its own shipping rules and failover. Native invoicing and merchant feeds sit behind it.
Selected work Watersports Read the case study Wine & spirits 
Read the case study Music 
Read the case study
Three that show the range.
Watersports 
Wine & spirits Eight Florida stores, a large catalog, and a storefront that has to reflect what is physically on the shelf. Orders route on stock, proximity and capacity, and split across locations when no single store can fill the cart.
Music A non-profit radio station with members, donors, and royalty reporting to meet. Web, CRM and mobile built as one system, so the station follows the listener onto a phone, a car or a TV.
Global delivery
The work moves west while you sleep.
Daylight below is real, computed from your own clock and today's solar declination. It replays the last twelve hours once so you can see the day move, then settles to now. The traffic runs both ways, because the work does.
Let's talk.
Whatever you're building, we'll tell you what it takes.
Lideum team have done an extraordinary job addressing and resolving a mountain of technical debt. Their high attention to detail, excellent communication, genuine curiosity about our customer experience, proactive approach and track record of successful new feature launches give me a high level of confidence in their work.
Paul, The Jazz Groove Lideum has been an outstanding web development and email marketing partner for ATWATER, delivering exceptional work with great attention to detail. Their team is responsive, innovative, and truly committed to enhancing our digital presence. We appreciate their dedication and the seamless experience they provide!
Matthew G., ATWATER